Ducati prepare plans for India


Ducati inaugurated its second showroom in Gurgaon yesterday and Associate Editor Shakti was at hand to bring you this report. Shakti interacted with Ducati’s management, and brand ambassador and motorcycle racer Nicky Hayden who was specially flown to entertain guests at the event to bring you all the following details.

Following are some key points from yesterday’s meet:

Dealership

* This is Ducati’s 2nd Indian showroom in just 45 days
* The new dealership is built in accordance to global standard and parameters
* Dealership handles sales, service & spares
* It also sells accessories and branded life style gear
* By June 2010, Ducati will be present in all metros across India
* The management claims lots of inquiries and interest amongst enthusiasts has shown the way to the company

Nicky Hayden & MotoGP

* New and significant changes to the engine for the new season to make it more friendly, platform remains the same
* Favorite tracks is home track in California

Plans for future

* No plans for local assembly line
* No plans for JV or tie-ups
* No plans to build smaller bikes for India
* The company wants to maintain itself as a niche brand and sell niche products
* It target to sell 150 bikes in India

Bikes and Variants

* Complete line up is offered in India
* All 7 models & their 15 variants can be bought at the Ducati store
* Exactly same bikes + Exactly same bikes variants + Exactly same specifications on the bikes sold here

We will be keeping a close track on Ducati’s activities in India and observe how they tackle the Japanese competition.

[Source: indianautosblog ]

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