Is Rebranding Possible In Terms Of Vehicle Decal Wraps?

By Rob Sutter


Sometimes an image change is all that a company needs in order to stay relevant. While there may be a look that people are familiar with, chances are that it's not going to age terribly well as the world moves onto other trends. Maybe a look has to mature to something that is sleek by comparison. If this is the case, I think that the utilization of vehicle decal wraps could help in order to let a brand reach a greater audience, thereby attracting new consumers.

I will admit that some instances of change may not be taken with the greatest praise and I can blame nostalgia for this, at least partially. For example, Nickelodeon has been known, for so long, as the logo which had the splatter effect. However, in recent years it has changed into the simple word of "nick" in more conventional text without any cartoony aesthetics. I can tell you that some children of the 90's scoffed at the shift which, at least to them, was unnecessary.

If you take away the concept of nostalgia, it's possible that you will see the reason behind this change while others do not. The old Nickelodeon logo focused on youthful interests, such as cartoons being watched every Saturday and Sunday, as well as every other day after school. However, today it's not so much a case of cartoons being watched as it is surfing the Web constantly. As a result, the change to a logo with a more streamlined look seems to make some kind of sense.

I think that the idea of exposure can help a certain look get over well with a crowd. Of course, the designs have to look great and I think that this is one area which vehicle decal wraps are able to have down pat. The reason that I say this is because they can reach a good number of people so that the maximum amount of eyes on the product is seen. I don't think anyone will disagree once they see the work produced by companies such as JMR Graphics.

It seems like the audience is going to take to rebranding differently, depending on how much weight they put into the games in the past. Children from the 90's understood what Nickelodeon was and the logo was a big part in giving the network in its identity. It's possible that the change accompanied a shift in quality, which I'm sure fans today may tell you. Regardless, feelings are going to vary and it's possible to cite the change in brand as a great factor, too.




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